Official name:
Adara Media Incorporated
Contact Details
|
Adara Media Inc
See map: Google Maps |
Corporate Profile
Web Site:
Founded:
2005
Registration country:
United States
Industry:
Publishing
Company type:
Connects your brands and offers with premium, loyalty-driven audiences
Overview
Adara Media makes online display advertising more effective for advertisers while enhancing the appeal and value of ads for consumers. Using proprietary data and audience segmentation, Adara Media enables advertisers to choose a precise audience target for specific offers.
Thanks to exclusive data provided by Adara Media Brand Partners, consumers receive ads most relevant to them. It’s a unique approach that allows advertisers to connect their brands with the brands preferred by premium audiences of frequent travelers and business executives.
Before Adara Media, online advertisers faced a key challenge: Audience targeting data was often inaccurate, leading to poorly targeted display ad campaigns and, ultimately, wasted spending on impressions. Online advertising pioneers founded Adara Media to overcome that challenge.
Funding rounds
| Stage | Value | Date | Summary | ||
|---|---|---|---|---|---|
| Other venture | USD | 12,400,000 | Jan 2012 | Participants: Baseline Ventures, August Capital, Morgenthaler Ventures, ONSET Ventures |
Investors
| Investor | Profile | Amount | Stage | Date | ||
|---|---|---|---|---|---|---|
| August Capital Management | Other venture | Jan 2012 | ||||
| Baseline Ventures | Seed-stage venture capital firm | Other venture | Jan 2012 | |||
| Morgenthaler Ventures | Other venture | Jan 2012 | ||||
| ONSET Ventures | Other venture | Jan 2012 | ||||
| Onset Ventures I |
Current employees
No current employees available
RECORD ID: 127498