Adara Media Inc

Official name: 
Adara Media Incorporated

Contact Details

Adara Media Inc
Main Office
444 Castro Street Suite 130
Mountain View, California 94041
Phone: +1 (408) 876-6360

Corporate Profile

Founded: 
2005
Registration country: 
United States
Industry: 
Publishing
Company type: 
Connects your brands and offers with premium, loyalty-driven audiences
Overview 
Adara Media makes online display advertising more effective for advertisers while enhancing the appeal and value of ads for consumers. Using proprietary data and audience segmentation, Adara Media enables advertisers to choose a precise audience target for specific offers. Thanks to exclusive data provided by Adara Media Brand Partners, consumers receive ads most relevant to them. It’s a unique approach that allows advertisers to connect their brands with the brands preferred by premium audiences of frequent travelers and business executives. Before Adara Media, online advertisers faced a key challenge: Audience targeting data was often inaccurate, leading to poorly targeted display ad campaigns and, ultimately, wasted spending on impressions. Online advertising pioneers founded Adara Media to overcome that challenge.

Funding rounds

Stage Value Date Summary
Other venture USD 12,400,000 Jan 2012 Participants: Baseline Ventures, August Capital, Morgenthaler Ventures, ONSET Ventures

Investors

Investor Profile Amount Stage Date
August Capital Management Other venture Jan 2012
Baseline Ventures Seed-stage venture capital firm Other venture Jan 2012
Morgenthaler Ventures Other venture Jan 2012
ONSET Ventures Other venture Jan 2012
Onset Ventures I

Current employees

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RECORD ID: 127498