Joanne Bradford

Bio

Joanne is the Chief Revenue Officer at Demand Media. In this role, she oversees the company’s efforts to drive growth as brand advertisers participate on the company’s owned and operated websites, and as business partners adopt the company’s professional content and social media platform. Most recently, Joanne served as Senior Vice President at Yahoo! where she was responsible for North American revenue generation activities and also struck innovative branded entertainment partnerships. Previously, Joanne established herself as a new media trailblazer at Microsoft’s Internet Business unit where she helped grow online revenue and introduced innovative services such as in-game advertising and self-serve advertising platforms. Joanne began her career at McGraw-Hill, where in the span of a decade she moved up the ranks from an Account Manager to Vice President of Sales for North America, ultimately responsible for annual advertising revenue of $325-plus million. Joanne has served on the IAB and Ad Council boards. She has a BA in Journalism/Advertising from San Diego State University.