Michael S Bush

Bio

Prior to joining New River Capital Partners, Mr. Bush was the Business Development Manager for Walt Disney Attractions Merchandise, the retail business unit to Walt Disney World. In this capacity, Mr. Bush was responsible for strategic planning, new store development, third party /participant analysis and transactions and special projects. During his tenure, Mr. Bush led several projects including the repositioning of Epcot merchandise, in-room shopping and the development of megastore concepts. Responsibilities included market research, competitive analysis, distribution, operations, construction, financial modeling and cannibalization issues. Mr. Bush also reorganized, consolidated and developed new business strategies for two fragmented segments of the merchandise business at Walt Disney World: Merchandise Guest Services (Mail Order) and Specialty Merchandise. Prior to joining Walt Disney Attractions, Mr. Bush was a Senior Management Auditor for the Walt Disney Company. During this period, Mr. Bush audited and consulted on many business segments for the Walt Disney Company ranging from corporate finance to business unit operations. Mr. Bush was instrumental in the opening of Disney's Wide World of Sports in Orlando and the rehabilitation of the Contemporary Resort's California Grille.