Corporate information
Founders
Official name
Adbrain Ltd
Registration country
Company type
Unlocking the universe of data to build smarter businesses.Overview
Adbrain’s Identity AI™ created multi-dimensional Customer Identity Graphs for marketers and the enterprise. Their Data-as-a-Service offering powered more than 500 Fortune1000 marketers every month. They did this by creating actionable, privacy-safe, single customer identities – mapping customer relationships across connected devices, media platforms and data silos.
The company was acquired by The Trade Desk in 2017.
Funding rounds
Acquisition
( )
| Investor | Profile | Country | Notes | |
|---|---|---|---|---|
|
The Trade Desk Inc | Technology company that empowers buyers of advertising. | Initial investment. Led the round. |
Series A GBP 4,500,000
USD 7,500,000 ( )
| Investor | Profile | Country | Notes | |
|---|---|---|---|---|
|
Octopus Ventures Ltd | Initial investment. Led the round. | ||
|
Notion Capital Partners LLP | Venture capital firm focused on high-potential businesses in the cloud computing and software-as-as-service (SaaS) markets. | Initial investment. |
| Investor | Profile | Country | Notes | |
|---|---|---|---|---|
|
Entrepreneur First Investment Manager LLP | Tehnology incubator that invests in individuals “pre-team, pre-idea” to help create new technology startups. | Initial investment. Exited. (Trade sale) |
Investment activity status
Active investor
Team
| Employee | Position | ||
|---|---|---|---|
| Gareth Davies (founder) |