Andy Whitman

Bio

Andy Whitman is a successful consumer products executive and investor who melds the experience of a Fortune 100 leader with the passion and resourcefulness of an entrepreneur. After a successful career with General Foods and Kraft Foods and recognizing that nurturing smaller businesses to achieve rapid growth was his passion, he founded a predecessor to 2x Consumer Products Growth Partners in 2001 to invest in and help operate small- and mid-sized consumer products companies including gDiapers eco-friendly diapers and Eagle snacks. In addition, Andy contributed to the exponential revenue growth at Wellness/Old Mother Hubbard all-natural pet foods and growing EBITDA significantly ahead of revenue growth rate despite aggressive growth investments. Andy began his career managing icons like Kool-Aid and Tang. After years of delivering results on big brands, he jumped at the opportunity to run small, autonomous businesses within Kraft in a shirtsleeves environment. With unusually broad operating experience that included dedicated plants and/or sales forces but only a fraction of usual resources per dollar of revenue, he quickly proved his strengths as a collaborative, hands-on business builder. Taking charge of brands as small as $10 million that Kraft had been unable to grow or run profitably, Andy's entrepreneurial leadership produced outstanding results. Andy serves as a member of the board of directors or observer of gDiapers, Tasty Bite and Orabrush and sits on the advisory board of The Nibble. He currently or previously assisted pro bono by serving as a board member for the Jewish United Federation Foods & Hospitality Trade Sector, Marketing Executives Network Group (MENG), Venture Board of the Women's Self-Employment Project and White Plains Child Day Care Association, a Head Start agency. Andy received a B.B.A. from the University of Wisconsin and an M.B.A. from Northwestern University's Kellogg School of Management. He is an outdoor adventure traveler, an active skier, an avid college basketball fan, a Culinary Institute of America-trained cooking enthusiast and a devoted Parrothead - as a result of traveling early in his career with singer Jimmy Buffett while leading the national introduction meetings for Corona Light, now the #1 imported light beer.