Paddy Byng

Bio

Joined the Smedvig team as an advisor in 2006. Has extensive experience in all elements of marketing from both the agency and the client side. Has had a particular focus on retail both from a marketing perspective but also in a lead general management role. Currently Chief Executive of Smythson leading the team from a recent buyout. Prior to that, spent time in New York and London, most recently as global head of Marketing for Dunhill and before that filling the same role for Polo Ralph Lauren. Began his career at Bartle Bogle Hegarty where he became an account director before moving to AMV.BBDO in a similar capacity. During this time, his clients included the Economist, Pepsi, Haagen-Dazs and Volvo.